Skip to main content

Reading lists: Sales And Marketing


Reading lists: Sales And Marketing

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
AI STRATEGY FOR SALES AND MARKETING: CONNECTING MARKETING, SALES AND CUSTOMER EXPERIENCE

King, Katie

£32.99
Essential
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
KELLOGG ON MARKETING: THE MARKETING FACULTY OF THE KELLOGG SCHOOL OF MANAGEMENT

Chernev, Alexander (Northwestern University); Kotler, Philip...

£26.99
Essential
No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
NO FORMS. NO SPAM. NO COLD CALLS.: THE NEXT GENERATION OF ACCOUNT-BASED SALES AND MARKETING

Conant, Latané

£26.00
£26.00
Essential

Principles and Practice of Marketing 10/e
PRINCIPLES AND PRACTICE OF MARKETING 10/E

Jobber, David; Ellis-Chadwick, Fiona

£56.99
Essential
Principles of Marketing, Global Edition
PRINCIPLES OF MARKETING, GLOBAL EDITION

Kotler, Philip; Armstrong, Gary; Balasubramanian,...

£76.99
Essential
Strategic Marketing Planning
STRATEGIC MARKETING PLANNING

Gilligan, Colin (Emeritus Professor, University of Sheffield,...

£61.99
Essential
Tourism and Social Marketing
TOURISM AND SOCIAL MARKETING

Hall, C. Michael

£62.99
Essential
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
AI STRATEGY FOR SALES AND MARKETING: CONNECTING MARKETING, SALES AND CUSTOMER EXPERIENCE

King, Katie

£32.99
Highly Recommended
Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£55.24
Highly Recommended
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
DIGITAL MARKETING EXCELLENCE: PLANNING, OPTIMIZING AND INTEGRATING ONLINE MARKETING

Smith, PR (Independent Marketing Consultant, UK)

£55.99
Highly Recommended
Essentials of Marketing
ESSENTIALS OF MARKETING

Brassington, Frances; Pettitt, Stephen

£67.99
£45.99
Highly Recommended

Marketing Navigation: How to keep your marketing plan on course to implementation success
MARKETING NAVIGATION: HOW TO KEEP YOUR MARKETING PLAN ON COURSE TO IMPLEMENTATION SUCCESS

Bradford, Edmund (Director and co-founder of Market2win...

£41.99
Highly Recommended
Marketing: An Introduction, Global Edition
MARKETING: AN INTRODUCTION, GLOBAL EDITION

Armstrong, Gary; Kotler, Philip

£59.49
Highly Recommended
Principles and Practice of Marketing 10/e
PRINCIPLES AND PRACTICE OF MARKETING 10/E

Jobber, David; Ellis-Chadwick, Fiona

£56.99
Highly Recommended
Principles of Marketing, Global Edition
PRINCIPLES OF MARKETING, GLOBAL EDITION

Kotler, Philip; Armstrong, Gary; Balasubramanian,...

£76.99
Highly Recommended
Selling and Sales Management
SELLING AND SALES MANAGEMENT

Jobber, David; Lancaster, Geoffrey; Le...

£67.14
Highly Recommended
Strategic Marketing Planning
STRATEGIC MARKETING PLANNING

Gilligan, Colin (Emeritus Professor, University of Sheffield,...

£61.99
Highly Recommended
Understanding Social Media: How to Create a Plan for Your Business that Works
UNDERSTANDING SOCIAL MEDIA: HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS

Ryan, Damian

£29.99
£29.99
Highly Recommended

Teesside University