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Reading lists: Sales And Marketing


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Reading lists: Sales And Marketing

Reading list titles for this course/module

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Product name
Price
Rating
Buy
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
AI STRATEGY FOR SALES AND MARKETING: CONNECTING MARKETING, SALES AND CUSTOMER EXPERIENCE

King, Katie

£28.04
Essential
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
KELLOGG ON MARKETING: THE MARKETING FACULTY OF THE KELLOGG SCHOOL OF MANAGEMENT

Chernev, Alexander (Northwestern University); Kotler, Philip...

£22.94
£26.99
Essential

No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
NO FORMS. NO SPAM. NO COLD CALLS.: THE NEXT GENERATION OF ACCOUNT-BASED SALES AND MARKETING

Conant, Latané

£22.10
£26.00
Essential

Principles and Practice of Marketing 10/e
PRINCIPLES AND PRACTICE OF MARKETING 10/E

Jobber, David; Ellis-Chadwick, Fiona

£48.44
£39.99
Essential

Principles of Marketing, Global Edition
PRINCIPLES OF MARKETING, GLOBAL EDITION

Kotler, Philip; Armstrong, Gary; Balasubramanian,...

£65.44
£45.99
Essential

Strategic Marketing Planning
STRATEGIC MARKETING PLANNING

Gilligan, Colin (Emeritus Professor, University of Sheffield,...

£52.69
Essential
Tourism and Social Marketing
TOURISM AND SOCIAL MARKETING

Hall, C. Michael

£53.54
Essential
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
AI STRATEGY FOR SALES AND MARKETING: CONNECTING MARKETING, SALES AND CUSTOMER EXPERIENCE

King, Katie

£28.04
Highly Recommended
Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£55.24
£39.09
Highly Recommended

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
DIGITAL MARKETING EXCELLENCE: PLANNING, OPTIMIZING AND INTEGRATING ONLINE MARKETING

Smith, PR (Independent Marketing Consultant, UK)

£45.04
Highly Recommended
Essentials of Marketing
ESSENTIALS OF MARKETING

Brassington, Frances; Pettitt, Stephen

£57.79
£45.99
Highly Recommended

Marketing Navigation: How to keep your marketing plan on course to implementation success
MARKETING NAVIGATION: HOW TO KEEP YOUR MARKETING PLAN ON COURSE TO IMPLEMENTATION SUCCESS

Bradford, Edmund (Director and co-founder of Market2win...

£35.69
Highly Recommended
Marketing: An Introduction, Global Edition
MARKETING: AN INTRODUCTION, GLOBAL EDITION

Armstrong, Gary; Kotler, Philip

£59.49
£45.99
Highly Recommended

Principles and Practice of Marketing 10/e
PRINCIPLES AND PRACTICE OF MARKETING 10/E

Jobber, David; Ellis-Chadwick, Fiona

£48.44
£39.99
Highly Recommended

Principles of Marketing, Global Edition
PRINCIPLES OF MARKETING, GLOBAL EDITION

Kotler, Philip; Armstrong, Gary; Balasubramanian,...

£65.44
£45.99
Highly Recommended

Selling and Sales Management
SELLING AND SALES MANAGEMENT

Jobber, David; Lancaster, Geoffrey; Le...

£67.14
Highly Recommended
Strategic Marketing Planning
STRATEGIC MARKETING PLANNING

Gilligan, Colin (Emeritus Professor, University of Sheffield,...

£52.69
Highly Recommended
Understanding Social Media: How to Create a Plan for Your Business that Works
UNDERSTANDING SOCIAL MEDIA: HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS

Ryan, Damian

£25.49
£29.99
Highly Recommended

Teesside University