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Reading lists: Marketing Planning Application


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Reading lists: Marketing Planning Application

Reading list titles for this course/module

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Product name
Price
Rating
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Marketing Navigation: How to keep your marketing plan on course to implementation success
MARKETING NAVIGATION: HOW TO KEEP YOUR MARKETING PLAN ON COURSE TO IMPLEMENTATION SUCCESS

Bradford, Edmund (Director and co-founder of Market2win...

£35.69
Highly Recommended
Marketing Plans: Profitable Strategies in the Digital Age
MARKETING PLANS: PROFITABLE STRATEGIES IN THE DIGITAL AGE

McDonald, Malcolm (Cranfield School of Management); ...

£33.99
£39.99
Highly Recommended

Strategic Marketing Management
STRATEGIC MARKETING MANAGEMENT

Wilson, Richard M.S. (Loughborough University, UK); ...

£60.34
Highly Recommended
Strategic Marketing Planning
STRATEGIC MARKETING PLANNING

Gilligan, Colin (Emeritus Professor, University of Sheffield,...

£52.69
Highly Recommended

Teesside University