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Reading lists: Teesside Marketing Clinic


Reading lists: Teesside Marketing Clinic

Reading list titles for this course/module

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Product name
Price
Rating
Buy
Management Consultancy
MANAGEMENT CONSULTANCY

O'Mahoney, Joe (Senior Lecturer at Cardiff Business...

£74.99
£39.99
Essential

Innovation and New Product Marketing (RLE Marketing)
£171.99
Highly Recommended
Innovation Management and New Product Development
£62.99
£45.99
Highly Recommended

Marketing
MARKETING

Baines, Paul; Rosengren, Sara; Antonetti,...

£57.79
Highly Recommended
Marketing Navigation: How to keep your marketing plan on course to implementation success
MARKETING NAVIGATION: HOW TO KEEP YOUR MARKETING PLAN ON COURSE TO IMPLEMENTATION SUCCESS

Bradford, Edmund (Director and co-founder of Market2win...

£41.99
Highly Recommended
Reflective Practice: Writing and Professional Development
REFLECTIVE PRACTICE: WRITING AND PROFESSIONAL DEVELOPMENT

Bolton, Gillie E J (Freelance Consultant); ...

£26.34
Highly Recommended
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
£80.99
£45.99
Highly Recommended

Strategic Marketing Management
STRATEGIC MARKETING MANAGEMENT

Wilson, Richard M.S. (Loughborough University, UK); ...

£70.99
Highly Recommended

Teesside University