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Reading lists: Service Levels and Innovation in Aviation


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Reading lists: Service Levels and Innovation in Aviation

Reading list titles for this course/module

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Product name
Price
Rating
Buy
Airline Marketing and Management
AIRLINE MARKETING AND MANAGEMENT

Shaw, Stephen

£127.50
Essential
Marketing Management in Air Transport (RLE Marketing)
MARKETING MANAGEMENT IN AIR TRANSPORT (RLE MARKETING)

Grumbridge, Jack

£37.39
Essential
Air Transport in the 21st Century: Key Strategic Developments
AIR TRANSPORT IN THE 21ST CENTURY: KEY STRATEGIC DEVELOPMENTS

O'Connell, John F.; Williams, George

£114.75
£65.00
Recommended

Airport Operations, Third Edition
AIRPORT OPERATIONS, THIRD EDITION

Ashford, Norman; Coutu, Pierre; Beasley,...

£35.69
Recommended
Critical Thinking Skills: Effective Analysis, Argument and Reflection
CRITICAL THINKING SKILLS: EFFECTIVE ANALYSIS, ARGUMENT AND REFLECTION

Cottrell, Stella

£15.29
£16.19
Recommended

Essentials of Marketing
ESSENTIALS OF MARKETING

Brassington, Frances; Pettitt, Stephen

£50.99
£43.99
Recommended

Evolution of International Aviation: Phoenix Rising
EVOLUTION OF INTERNATIONAL AVIATION: PHOENIX RISING

Rhoades, Dawna L.

£84.99
Recommended
Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and more...
GET UP TO SPEED WITH ONLINE MARKETING: HOW TO USE WEBSITES, BLOGS, SOCIAL NETWORKING AND...

Reed, Jon

£14.44
£12.74
Recommended

Global Airline Industry, The
GLOBAL AIRLINE INDUSTRY, THE

Belobaba, Peter (MIT); Odoni, Amedeo (MIT);...

£67.11
£78.95
Recommended

Global Airlines
GLOBAL AIRLINES

Hanlon, Pat

£46.74
Recommended
Low Cost Carrier Worldwide, The
LOW COST CARRIER WORLDWIDE, THE

Gross, Sven; Lück, Michael

£45.89
Recommended
Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy
MARKETING IN THE AGE OF GOOGLE, REVISED AND UPDATED: YOUR ONLINE STRATEGY IS YOUR BUSINESS STRATEGY

Fox, Vanessa

£13.59
£15.99
Recommended

Stormy Skies: Airlines in Crisis
STORMY SKIES: AIRLINES IN CRISIS

Clark, Paul

£42.49
Recommended
Study Skills Handbook, The
STUDY SKILLS HANDBOOK, THE

Cottrell, Stella

£12.74
£15.29
Recommended

Twitter Marketing: An Hour a Day
TWITTER MARKETING: AN HOUR A DAY

Thomases, Hollis

£19.54
£22.99
Recommended

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
UNDERSTANDING DIGITAL MARKETING: A COMPLETE GUIDE TO ENGAGING CUSTOMERS AND IMPLEMENTING SUCCESSFUL DIGITAL CAMPAIGNS

Ryan, Damian

£21.24
£24.99
Recommended

Understanding Social Media: How to Create a Plan for Your Business that Works
UNDERSTANDING SOCIAL MEDIA: HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS

Ryan, Damian

£21.24
£24.99
Recommended

Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills
THINK SMARTER: CRITICAL THINKING TO IMPROVE PROBLEM-SOLVING AND DECISION-MAKING SKILLS

Kallet, Michael

£17.85
£21.00
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