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Reading lists: Marketing Analytics in Practice


Reading lists: Marketing Analytics in Practice

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

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Product name
Price
Rating
Buy
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
£25.49
£23.99
Essential

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
£28.04
£32.99
Essential

Big Data Analytics: Turning Big Data into Big Money
£32.29
£37.99
Recommended

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
£33.15
£39.00
Recommended

Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£52.69
£43.99
Recommended

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