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Reading lists: Humans or Customers

Reading list titles for this course/module

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Product name
Price
Rating
Buy
Art of Being Unreasonable, The: Lessons in Unconventional Thinking
ART OF BEING UNREASONABLE, THE: LESSONS IN UNCONVENTIONAL THINKING

Broad, Eli; Bloomberg, Michael R.

£16.14
£18.99
Recommended

Art of Opportunity, The: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
ART OF OPPORTUNITY, THE: HOW TO BUILD GROWTH AND VENTURES THROUGH STRATEGIC INNOVATION AND VISUAL THINKING

Sniukas, Marc; Lee, Parker; Morasky,...

£21.24
£24.99
Recommended

Corporate Innovation: Disruptive Thinking in Organizations
CORPORATE INNOVATION: DISRUPTIVE THINKING IN ORGANIZATIONS

Kuratko, Donald; Goldsby, Michael; Hornsby,...

£114.75
Recommended
Creating Desired Futures: How Design Thinking Innovates Business
CREATING DESIRED FUTURES: HOW DESIGN THINKING INNOVATES BUSINESS

Shamiyeh, Michael

£33.15
£39.00
Recommended

Creativity Unlimited: Thinking Inside the Box for Business Innovation
CREATIVITY UNLIMITED: THINKING INSIDE THE BOX FOR BUSINESS INNOVATION

Dahlen, Micael (Stockholm School of Economics)

£19.54
£22.99
Recommended

Design of Business: Why Design Thinking is the Next Competitive Advantage
DESIGN OF BUSINESS: WHY DESIGN THINKING IS THE NEXT COMPETITIVE ADVANTAGE

Martin, Roger L.

£21.25
Recommended
Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
DESIGN THINKING FOR STRATEGIC INNOVATION: WHAT THEY CAN'T TEACH YOU AT BUSINESS OR DESIGN SCHOOL

Mootee, Idris

£23.80
£28.00
Recommended

Design Thinking: A Guide to Creative Problem Solving for Everyone
DESIGN THINKING: A GUIDE TO CREATIVE PROBLEM SOLVING FOR EVERYONE

Pressman, Andrew

£114.75
Recommended
Design Thinking: New Product Development Essentials from the PDMA
DESIGN THINKING: NEW PRODUCT DEVELOPMENT ESSENTIALS FROM THE PDMA

Luchs, Michael G.; Swan, Scott; ...

£39.91
£46.95
Recommended

Designing for Growth: A Design Thinking Tool Kit for Managers
DESIGNING FOR GROWTH: A DESIGN THINKING TOOL KIT FOR MANAGERS

Liedtka, Jeanne; Ogilvie, Tim (Peer Insight)

£21.25
Recommended
Designing Your Life: For Fans of Atomic Habits
DESIGNING YOUR LIFE: FOR FANS OF ATOMIC HABITS

Burnett, Bill; Evans, Dave

£9.34
£10.99
Recommended

Divergent Thinking and Creative Potential
DIVERGENT THINKING AND CREATIVE POTENTIAL

Runco, Mark A.

£79.90
Recommended
Four Lenses of Innovation, The: A Power Tool for Creative Thinking
FOUR LENSES OF INNOVATION, THE: A POWER TOOL FOR CREATIVE THINKING

Gibson, Rowan

£22.94
£26.99
Recommended

Frame Innovation: Create New Thinking by Design
FRAME INNOVATION: CREATE NEW THINKING BY DESIGN

Dorst, Kees (University of Technology, Sydney)

£21.25
£40.95
Recommended

Future of Lean Sigma Thinking in a Changing Business Environment, The
FUTURE OF LEAN SIGMA THINKING IN A CHANGING BUSINESS ENVIRONMENT, THE

Rogers, David

£27.19
Recommended
How Designers Think
HOW DESIGNERS THINK

Lawson, Bryan

£40.79
Recommended
Innovator's Dilemma, The: When New Technologies Cause Great Firms to Fail
INNOVATOR'S DILEMMA, THE: WHEN NEW TECHNOLOGIES CAUSE GREAT FIRMS TO FAIL

Christensen, Clayton M.

£17.85
Recommended
Myths of Creativity, The: The Truth About How Innovative Companies and People Generate Great Ideas
MYTHS OF CREATIVITY, THE: THE TRUTH ABOUT HOW INNOVATIVE COMPANIES AND PEOPLE GENERATE GREAT IDEAS

Burkus, David

£16.99
£19.99
Recommended

Service Design and Delivery: How Design Thinking Can Innovate Business and Add Value to Society
SERVICE DESIGN AND DELIVERY: HOW DESIGN THINKING CAN INNOVATE BUSINESS AND ADD VALUE TO SOCIETY

Kurokawa, Toshiaki

£16.11
Recommended
Statistical Thinking in Business
STATISTICAL THINKING IN BUSINESS

John, J. A.; Whitaker, D.; ...

£53.54
Recommended
Strategic Thinking: Today’s Business Imperative
STRATEGIC THINKING: TODAY’S BUSINESS IMPERATIVE

Duhaime, Irene M. (Georgia State University, USA);...

£114.75
Recommended
Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills
THINK SMARTER: CRITICAL THINKING TO IMPROVE PROBLEM-SOLVING AND DECISION-MAKING SKILLS

Kallet, Michael

£17.85
£21.00
Recommended

This is Service Design Thinking: Basics, Tools, Cases
THIS IS SERVICE DESIGN THINKING: BASICS, TOOLS, CASES

Stickdorn, Marc; Schneider, Jakob

£28.05
Recommended
Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement
UNFOLDING STAKEHOLDER THINKING: THEORY, RESPONSIBILITY AND ENGAGEMENT

Andriof, Jörg; Waddock, Sandra; Husted,...

£48.44
Recommended
Value-Focused Thinking: A Path to Creative Decisionmaking
VALUE-FOCUSED THINKING: A PATH TO CREATIVE DECISIONMAKING

Keeney, Ralph L.

£21.21
Recommended
Where Good Ideas Come From: The Seven Patterns of Innovation
WHERE GOOD IDEAS COME FROM: THE SEVEN PATTERNS OF INNOVATION

Johnson, Steven

£9.34
£9.99
Recommended

WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences
WTF?: WHAT'S THE FUTURE OF BUSINESS?: CHANGING THE WAY BUSINESSES CREATE EXPERIENCES

Solis, Brian

£19.54
£22.99
Recommended

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