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The User's Journey: Storymapping Products That People Love (ePub eBook)

eBook by Lichaw, Donna

The User's Journey: Storymapping Products That People Love (ePub eBook)

£30.99

ISBN:
9781933820361
Publication Date:
22 Mar 2016
Publisher:
Rosenfeld Media
Pages:
160 pages
Format:
eBook
For delivery:
Download available
The User's Journey: Storymapping Products That People Love (ePub eBook)

Description

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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