An Introduction to Sustainable Tourism provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry and asks: • How does policy encourage or discourage sustainability? • How do intermediaries influence the sale of sustainable tourism? • What are the operator's concerns, how do tourists themselves respond to it? • What are the values of sustainability in tourism and what are the impacts 'trade-offs' to the tourist experience? Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalising and implementing sustainable tourism. Complete with online resources and accompanied by video materials An Introduction to Sustainable Tourism is an essential text for tourism students across all levels, undergraduate and postgraduate studies.