In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet.
Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way.
Sara's nurturing voice and enchanting photography provide guidance on:
storytelling, with tips on finding your own visual style and personal niche;
making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone;
archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients;
and sharing your world, detailing the keys to Instagram success and beyond.
Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.
Introduction
Storytelling
10 Our Visual Culture
12 The Democracy Of Digital Photography
16 Start With What You Have
18 Finding Inspiration In Your Everyday Life
20 A Visual Time Capsule
24 Moments, Not Things
28 Every Picture Tells A Story
32 Finding Your Style
40 Finding Your Niche
46 Do Something Worth Photographing
Making Pictures
54 Composition Is Key
56 Composing For Instagram
58 The Simple Secrets Of Composition
68 Chasing Light
74 What Grabs The Eye
82 The Photo Vs Reality
84 Being Seen
90 Getting The Most Out Of Your Phone Camera
94 Getting Off Auto Mode On Your DSLR
100 Editing On Your Phone
104 Steady Flow Of Inspiration
Archiving Your Life
112 It Doesn't Have To Be Disneyland
114 Craft & Making
118 Food & Ingredients
122 Road Trips & Travel
126 Weather & Seasons
130 Occasions & Celebrations
134 Making A Home
138 Beauty & Dressing Up
142 Family & Pets
146 Landscapes & Nature
150 Whimsy & Magic
Sharing Your World
156 Personal Exhibition
160 Plan Your Gallery
164 Captions
168 Instagram Stories
174 Success On Your Own Terms
178 Finding Your People
182 Success Beyond Instagram
186 Safety & Sanity
