Publisher s note: This edition from 2018 is outdated and doesn t make use of the most recent UX best-practices. A new 2nd edition, updated for latest use cases and examples, has now been published.Key FeaturesO Hear insights from an author who was trained by the Nielsen Norman GroupO Browse over 20 years of collected UX insightsO Accept or reject 101 thought-provoking opinions on designO Challenge your own ideas on UXBook DescriptionWe want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways!101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design.Enjoy 101 Principles including NGood UX has a Beginning, a Middle, and an EndO, NMake Your Links Look Like LinksO, NDon't Use Obsolete IconsO, NDecide Whether an Interaction Should Be Obvious, Easy, or PossibleO, NTest with Real UsersO, NMaking the most of fontsO, NGood UX for search resultsO, and NShow your user - don't tell your user!OOGood to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don't even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted.O- Elizabeth Churchill, Director of User Experience at GoogleOThis is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.O- Anne-Marie Lger, Designer at ShopifySome more of the 101 UX Principles featured in this book:Work with user expectations not against themHow to build upon established metaphorsHow to arrange navigation elementsHow to introduce new ideas to your userMatching pagination and content structureWhen invention is not good for UXStriving for simplicityReducing user tasksWhat to make clickableMaking the most of fontsMaking your links look like linksPicking the right control for the jobData input and what users care aboutHow to handle destructive user actionsWhen color should not convey informationTappable areas and the size of fingersGetting payment details the right wayUse the standard e-commerce patternIf you really must use a flat designWhen to use progress bars or spinnersDropdowns the right and wrong wayHandling just-off-screen contentHow to do Hamburger menus rightWhen to hide Advanced SettingsGood UX for NotificationsWhat you will learnO Use typography well to ensure that text is readableO Design controls to streamline interactionO Create navigation which makes content make senseO Convey information with consistent iconographyO Manage user input effectivelyO Represent progress to the userO Provide interfaces that work for users with visual or motion impairmentsO Understand and respond to user expectationsWho this book is forThis book is for UX professionals (freelance or in-house) looking for shortcuts to making software that users intuitively know how to use across web, desktop, and mobile.]]>