The practice of Corporate Social Responsibility (CSR) has been growing in attention, importance, significance, and acceptance in recent decades. CSR has been included in multiple debates, comments, theories, studies and research around the world. In the last decade, Ibero-America (including Brazil, Portugal, and Spain), has grown in economic terms, and corporate responsible practices have played a key role. A CSR approach in community-based experience has emerged in the last years in this region. This is due to the support of multilateral agencies that have served as a link between government, private sector and society. However, there are still many inequalities in this region. Therefore, this edited book focuses on how CSR and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios (companies, NGOs, higher educational institutions, government). It does so from theoretical (theory development), conceptual, methodological, and empirical approaches. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.
PREFACE LIST OF CONTRIBUTORS
PART I: THEORETICAL PERSPECTIVES
Chapter 1. SUSTAINABILITY INDICES IN LATIN AMERICA: CAN FINANCIAL MARKETS PUSH FOR CSR?; Adrian Zicari
Chapter 2. FOR A NON-STRATEGIC APPROACH TO CSR: CONNECTEDNESS AND SOCIAL VALUE; Isaac Nahon-Serfaty and Rafael Pedraza-Díaz
Chapter 3. CURRENT TRENDS AND FUTURE CHALLENGES OF COMMUNICATION POLICIES AND PRACTICES REGARDING THE MANAGEMENT OF CORPORATE SOCIAL RESPONSIBILITY (CSR): THE CASE OF LATIN AMERICA SMEs; María V. Carrillo and Juan L. Tato
Chapter 4. UNDERSTANDING THEORIES OF CORPORATE SOCIAL RESPONSIBILITY IN THE IBERO-AMERICAN HOSPITALITY INDUSTRY; Lukman Raimi
Chapter 5. MAPPING THE CHANGES OF CSR STAKEHOLDER PERCEPTIONS IN A CONTEXT OF ECONOMIC DEPRESSION IN SPAIN: AN APPROACH FROM COMMUNICATION AND GOVERNANCE; Joana Diaz-Pont
PART II: EMPIRICAL PERSPECTIVES
Chapter 6. CSR ONLINE COMMUNICATION IN LATIN AMERICA: AN ANALYSIS OF SOCIAL MEDIA PLATFORMS; Lina M. Gomez and Ramón W. Borges-Tavárez
Chapter 7. RESPONSES TO CSR APPEALS IN NON-PRESCRIPTION DRUG ADS: EVIDENCE FROM BRAZIL AND THE UNITED STATES; Isabell Koinig, Sandra Diehl, and Barbara Mueller
Chapter 8. CORPORATE SOCIAL RESPONSIBILITY IN PORTUGUESE COMPANIES: COMMUNICATION PRACTICES ONLINE; Luísa Augusto
Chapter 9. MEASURING CSR PERFORMANCE: AN APPROACH TO EVALUATE COLOMBIAN COMPANIES; Lucely Vargas
Chapter 10. ANALYSIS OF PUBLIC RELATIONS MANAGEMENT AS A SUSTAINABLE PILLAR IN ECUADORIAN ORGANIZATIONS IN DIFFERENT CONTEXTS; Ana Maria Durán, Pedro Mosquera, and Melita Vega
Chapter 11. CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND PROGRAMS AS A KEY STRATEGIC ELEMENT IN ORGANIZATIONAL PERFORMANCE; Arisleidy Terrero, Rosaliz Santiago-Ortega, Zulma Medina-Rivera, and José Berrios-Lugo
PART III: CASE STUDIES
Chapter 12. ANCIENT GRAINS AND NEW MARKETS: THE SELLING OF QUINOA AS STORY AND SUBSTANCE; John Drew, Aaron Sachs, Cecilia Sueiro, and Rick Stepp
Chapter 13. ENGAGING CSR DRIVERS IN S.M.E S BUSINESS CONVERSATIONS: A PILOT STUDY IN IBERO-AMERICA; Tom Cockburn, Khosro Jahdi, and Cheryl Cockburn-Wootten
Chapter 14. CORPORATE SOCIAL (IR) RESPONSIBILITY IN BRAZIL: Companies, Power and Ties Intertwined; Maria Alice Nunez-Costa, Lucía Bravo, José Eduardo Pereira-Filho, and Elaine Borin
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