From first planning to writing up your research, this complete guide will help you push your project forward.
Walking you through every step you need to take, it helps you build your knowledge of theory and methods and offers straightforward guidance to empower you to make good research decisions and learn best practice.
This fifth edition:
Draws on over 70 case studies of research in action to demonstrate potential pitfalls - and how to avoid them.
Adds a new chapter on data management, providing how-to guidance on storing your research data.
Provides more than 150 activities to help you develop your understanding of key concepts and advance your research methods knowledge.
Illustrates how research methods skills transfer to the workplace, helping you boost your employability.
Accompanied by online resources including videos, case studies and further reading that bring methods to life, this accessible book is still the definitive research companion for any student doing a research project.
Chapter 1: Introduction
Part A: Principles and Planning for Research
Chapter 2: Theoretical Perspectives and Research Methodologies
Chapter 3: Selecting and Planning Research Proposals and Projects
Chapter 4: Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature
Part B: Research Methodology
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies
Chapter 10: Designing Descriptive and Analytical Surveys
Chapter 11: Designing Case Studies
Chapter 12: Designing Evaluations
Chapter 13: Action Research and Change
Part C: Data Collection Methods
Chapter 14: Questionnaires and Surveys
Chapter 15: Interviewing
Chapter 16: Non-Participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Research Methods
Chapter 21: Digital Research Methods
Chapter 22: Secondary Data and Research
Part D: Analysis and Report Writing
Chapter 23: Data Management
Chapter 24: Getting Started Using SPSS
Chapter 25: Analysing and Presenting Quantitative Data
Chapter 26: Getting Started Using NVivo
Chapter 27: Analysing and Presenting Qualitative Data
Chapter 28: Writing Up the Research
Chapter 29: Preparing for Presentations and Vivas
