Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Introduction
Graphic design as a discipline
What is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design today
Influences and creative elements
Graphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / Vernacular
The graphic design process
The brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning art
Delivering the message
Print / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental design
Procuring work
Self-promotion / Portfolios
The production process
Basic tools / Digital tools / Specialist colour / File formats / Print finishing
Glossary
Organisations and online resources
Index
Acknowledgements
