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International Business: Challenges in a Changing World

Paperback by Morrison, Janet (Formerly University of Sunderland Business School, UK)

International Business: Challenges in a Changing World

£90.00

ISBN:
9781403945631
Publication Date:
24 Nov 2008
Language:
English
Publisher:
Bloomsbury Publishing PLC
Imprint:
Red Globe Press
Pages:
608 pages
Format:
Paperback
For delivery:
Estimated despatch 21 - 26 Aug 2026
International Business: Challenges in a Changing World

Description

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Contents

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION Introduction: The Business Enterprise in the International Environment Perspectives on Globalization PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS The Economic Environment The Cultural Environment The Political and Legal Environment PART III: COMPETING IN THE GLOBAL MARKETPLACE International and Regional Trade Organizational and Strategic Change Marketing PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM Supply Chains Finance and Accounting Innovation PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and Society Corporate Social Responsibility Global Governance.

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