Fashion demands a steady flow of creative ideas. Research and Design for Fashion will guide you through the research techniques that could spark your next original collection.
With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There's also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdaléna Mikulicáková, as well as updated imagery of the research and design work behind both single garments and entire collections.
This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There's also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.
Introduction
1. Research-What and Why?
What is research?
What is the purpose of research?
What should research contain?
Who are you designing for?
Exercise 1: Brainstorming
Interview: Veronika Hadjistefanou
Interview: Ashish
2. Choosing What to Research
Choosing a theme
Sources of inspiration
Sustainability and ethics
Exercise 2: Using primary and secondary research sources
Exercise 3: Trends
Exercise 4: Recycled garment manipulation
Interview: Christopher Raeburn
Interview: Dr. Noki
3. Compiling your Research
Assembling your research
Drawing
Collage
Analysis of research
Sketchbook layout
Moodboards
Exercise 5: Focus research pages
Interview: Magdaléna Mikulicáková
Interview: Zowie Broach
4. Designing from your Research
Market levels in fashion
Genre of clothing
Bridging the gap between research and design
Model and drape
Key elements for design development
Design Development
Selecting ideas to form a collection
Exercise 6: Collaging your research onto figures
Exercise 7: Working with the color wheel
Exercise 8: Color analysis
Exercise 9: Design development
Exercise 10: Design development, part 2
Interview: WGSN
Interview: Ashley Fletcher
5. Communicating your Ideas
Drawing for design
Art materials
Illustration
Technical drawings
Layout and composition
Beyond the drawing board
Exercise 11: Creating a design development six-figure template
Exercise 12: Technical drawing by hand
Interview: ThreeASFOUR
Interview: Shelley Fox
Glossary
Online resources
Bibliography
Student resources
