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International Business 9th edition

Paperback by Collinson, Simon; Narula, Rajneesh; Qamar, Amir; Rugman, Alan

International Business

£64.99

ISBN:
9781292729084
Publication Date:
1 Aug 2024
Edition/language:
9th edition / English
Publisher:
Pearson Education Limited
Pages:
632 pages
Format:
Paperback
For delivery:
Estimated despatch 17 - 18 Aug 2026
International Business

Description

The ideal text to help you understand the complexities of the rapidly changing world of international businesses. International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman combines data, evidence, case studies and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools and analytical frameworks to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global business environment. Suitable for undergraduate and postgraduate business students, as well as practicing managers, this textbook offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability. Key features include: An interdisciplinary approach, covering economic, political, social and cultural dimensions of business and management. Coverage of multiple geographic perspectives - local to global - combined with views from managers within firms coping with external complexity. A new chapter on corporate ethics and corporate social responsibility (CSR) with unique case studies to provide a strong ethical dimension to international business management. A thorough study of international business strategies, including multinational business strategy and organisation structures, and the connections between corporate strategy and national economic competitiveness. New and updated case studies, including growing trade opportunities in Africa, impact of sanctions on Russia during the Ukraine war, US-China trade war, Uber's global expansion, Zara's sustainability strategy, Netflix in Mexico, and innovation at Samsung.

Contents

List of Figures and Tables Preface About the Authors Guide to the Case Studies Publisher's Acknowledgements Frameworks for this Book: Our Approach to the Study of International Business Part 1 The World of International Business An Introduction to International Business General Frameworks in International Business Multinational Enterprises, Innovation and Competitiveness Part 2 The Environment of International Business International Politics International Culture International Trade Managing International Finance Part 3 International Business Strategies Multinational Strategy Organising Strategy Corporate Strategy and National Competitiveness Part 4 Functional Area Strategies Production Strategy Marketing Strategy Socially Responsible Business Strategy Political Risk and Negotiation Strategy Part 5 Regional Strategies European Union North America Emerging Economies China Glossary Index

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