Skip to main content

Teesside University - Shop


Digital Business and E-commerce 8th edition

Paperback by Chaffey, Dave; Hemphill, Tanya; Edmundson-Bird, David

Digital Business and E-commerce

£69.99

ISBN:
9781292725833
Publication Date:
6 May 2024
Edition/language:
8th edition / English
Publisher:
Pearson Education Limited
Pages:
664 pages
Format:
Paperback
For delivery:
Estimated despatch 17 - 18 Aug 2026
Digital Business and E-commerce

Description

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Contents

1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 E-commerce management 4 Key issues in the digital environment 5 Digital business strategy 6 Digital supply chain management 7 Digital marketing strategy 8 Digital communications 9 Digital experience and service design 10 Managing digital transformation

Back

Teesside University