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Economics of Managerial Decisions, The, Global Edition (PDF eBook)

eBook by Blair, Roger/Rush, Mark

Economics of Managerial Decisions, The, Global Edition (PDF eBook)

£45.99

ISBN:
9781292311005
Publication Date:
05 Aug 2019
Publisher:
Pearson
Pages:
824 pages
Format:
eBook
For delivery:
Download available
Economics of Managerial Decisions, The, Global Edition (PDF eBook)

Description

For courses in managerial economics. Teaching students managerial economics through real examples, real businesses, with real-life situations The Economics of Managerial Decisionsateaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly helping students see how theory is applied in different contexts. The full text downloaded to your computer With eBooks you can: O search for key concepts, words and phrases O make highlights and notes as you study O share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheaeBooks products do not have an expiry date. You will continue to access youradigitalaebookaproducts whilst you have youraBookshelf installed.

Contents

PART I: ECONOMIC FOUNDATIONS 1. Managerial Economics and Decision Making 2. Demand and Supply 3. Measuring and Using Demand PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS 4. Production and Costs 5. Perfect Competition 6. Monopoly and Monopolistic Competition 7. Cartels and Oligopoly 8. Game Theory and Oligopoly 9. A Manager's Guide to Antitrust Policy PART III: MANAGERIAL DECISIONS 10. Advanced Pricing Decisions 11. Decisions About Vertical Integration and Distribution 12. Decisions About Production, Products, and Location 13. Marketing Decisions: Advertising and Promotion 14. Business Decisions Under Uncertainty 15. Managerial Decisions About Information 16. Using Present Value to Make Multi-Period Managerial Decisions The following content is posted on www.pearsonglobaleditions.com: WEB APPENDIX: The Business Plan WEB CHAPTER: Franchising Decisions

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