Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.
Preface vii
Acknowledgments x
1 The Portfolio Process-Start to Finish 1
2 Planning Your Portfolio 15
3 The Traditional Portfolio: 31
The Résumé, Cover Letter, and Business Card
4 The Traditional Portfolio: 55
Design and Art Projects
5 The Digital Portfolio: 83
CD-ROMs, DVDs, and Web Sites
6 The Digital Portfolio: 111
Technical Elements
7 The Design Phase 129
8 Working with Type 151
9 Maneuvering around Your Site: 171
Navigation
10 The Web-Based Portfolio: 187
Web Page Design
11 The Web-Based Portfolio: 211
Technical Elements
12 Multimedia and Your Interface 229
13 Designer Checklists 253
14 Using Social Media to Land a Great Job 265
15 Taking Interviews and Presenting 285
Your Portfolio
Glossary 309
Bibliography 320
Index 321
