Tourism is one of the world's most influential and far-reaching industries, but how do we manage its growth while balancing the needs of businesses, tourists, and local communities? This book provides you with the essential foundation needed to navigate this complex field. Structured around three core pillars - the supply and demand for tourism, its diverse impacts, and effective management and marketing strategies - this book breaks down the industry into clear, manageable themes. This updated fourth edition is designed to bring tourism concepts to life through a global lens. You will explore real-world issues via international case studies from regions including Asia, Africa, and South America. To support your learning and assessment preparation, the book features: Active Learning Tools: Reflective questions and self-test chapter summaries to help you check your understanding as you go. Essential Terminology: A dedicated glossary to help you master and accurately reference key tourism management terms. Practical Context: Coverage of contemporary challenges, from sustainability to digital transformation. This text is your go-to resource for introductory tourism modules. It is complemented by a suite of online resources for lecturers, including PowerPoint slides and a comprehensive Teaching Guide.