Written specifically for nursing students, this book introduces the theory, models and key concepts of health promotion, and how to incorporate them into daily practice. Key features: Each chapter is mapped to the 2018 NMC Standards Provides enhanced coverage of the social determinants of health, mental health promotion and promoting health within diverse and vulnerable populations Explores how digital technologies, including social media and AI, are transforming health promotion, and the associated risks and benefits Follows a logical structure that introduces the basic theory before turning to different patient groups, communities and trends Filled with case studies and activities that illustrate how to build health promotion into daily nursing practice and care This essential text empowers students to promote health and wellbeing effectively among individuals and communities, and within themselves.