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International Film Business, The: A Market Guide Beyond Hollywood 3rd edition


International Film Business, The: A Market Guide Beyond Hollywood 3rd edition

Paperback by Finney, Angus (London Film School and University of Exeter, UK)

International Film Business, The: A Market Guide Beyond Hollywood

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£39.09

ISBN:
9781032071756
Publication Date:
26 May 2022
Edition/language:
3rd edition / English
Publisher:
Taylor & Francis Ltd
Imprint:
Routledge
Pages:
392 pages
Format:
Paperback
For delivery:
Estimated despatch 22 May 2024
International Film Business, The: A Market Guide Beyond Hollywood

Description

Examining the independent film sector as a business on an international scale, author Angus Finney addresses the specific skills and knowledge required to successfully navigate the international film business. Finney describes and analyses the present structure of the film industry as a business, with a specific focus on the film (and entertainment) value chain and takes readers through the status of current digital technology, exploring ways in which this is changing the structure and opportunities offered by the industry in the future. The textbook provides information and advice on the different business and management skills and strategies that students and emerging practitioners will need to effectively engage with the industry in an international context. Case studies of films and TV, including Squid Game (2021), Parasite (2019), Game of Thrones (2011-2019) and The Best Exotic Marigold Hotel (2011), are supplemented by company case studies on Redbus, Renaissance, Pixar, with additional new chapters focusing on Netflix, TikTok and the Metaverse. This third edition of The International Film Business includes up-to-date information on the status of the international film industry during and post COVID-19; expanded content looking at the TV industry and streaming services; new case studies and dedicated sections on the Streaming Wars and the Chinese Film Industry and a new chapter looking at the changes in digital production in the context of the global and territorial film and TV industry. Written for students of Film Business and emerging practitioners, this book will take readers through the successes and failures of a variety of real film companies and projects and features exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition.

Contents

List of illustrations, Introduction, Acknowledgements, PART 1: The film value chain, 1. The Winds of Change, 2. The Film Value Chain, 3. Development and the producer's role, 4. Development: The Writer and the Agent, 5. Green lighting films, 6. Sales and markets, 7. The Festival Circuit, 8. Film Finance, 9. Financing: The $20m investment case, 10. Risk Management: the role of the completion guarantor, 11, Co-production and co-financing, 12. Exhibition and the changing cinema experience, 13. Production: global challenges and change, PART 2: Users and the changing digital market, 14. Users, changing behaviour and market knowledge, 15. Marketing: from traditional to digital, 16. The Streaming Wars, 17. "Catch Me If You Can": The rise and rise of Netflix, 18. "Fandom land": The Chinese Star System, 19. "Winter is Coming": The Game of Thrones case study, 20. The "Metaverse": Generation Z and the Ticking Tok, PART 3: Business, leadership and management strategies, 21. The Legal Masterclass;, 22. Project Management and cognitive bias, 23. Business strategy, 24. Entrepreneurs and investors in the film industry, 25. Business Models 2.0, 26. The challenge of creative management, 27. "To Infinity and Beyond": The Pixar Case Study, 28. The Entrepreneur: interview with Simon Franks, Redbus Group, 29. Conclusions, Appendices: (1) The international sales agents and (2) International TV Distributors, Glossary, Bibliography, Index

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