Small Business Book Award Winner 2013, Small Business Book Awards
The secrets of the UK's biggest online entrepreneurs revealed
Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place.
Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard - takes us through their start-up stories and maps out exactly what's made them so successful. You'll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.
Acknowledgements vii
About the Author ix
Introduction 1
Part One: The Story Behind 9
1. Wonga 11
2. Moonpig 21
3. Mumsnet 29
4. JustGiving 37
5. Zoopla 47
6. GoCompare 55
7. Groupon / MyCityDeal 63
8. SpareRoom 71
9. Made.com 81
10. Moo.com 89
11. Enternships 97
Part Two: Advice 105
12. The Lightbulb Moment 107
13. The Idea: Checking it Out 113
14. Setting up a Business 121
15. Creating a Website 151
16. Getting Your Site Known: Marketing 175
17. Expansion and Exit 189
Resources 197
