Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production-motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.
Preface Part 1 One Story Chapter 1 Understanding Transmedia Storytelling Chapter 2 Worldbuilding and Key Story Chapter 3 Storytelling and Narrative Continuity Part 2 Many Media Chapter 4 Motion Pictures and Visual Storytelling Chapter 5 Television and Serialized Storytelling Chapter 6 Video Games and Interactive Storytelling Chapter 7 Other Forms of Storytelling Chapter 8 Choosing Properties and Forms Part 3 Managing the Story Chapter 9 Managing the Transmedia Property Chapter 10 The Transmedia Intellectual Property Bible Part 4 End Matters Chapter 11 Wrap Up APPENDIX A Motion Picture Platform Bible APPENDIX B Television Platform Bible APPENDIX C Video Game Platform Bible APPENDIX D Platform Bibles for Other Forms of Storytelling APPENDIX E Sample Trademark Licensing Agreement APPENDIX F - The Producer's Guild of America Code of Credits Definition of Transmedia Producer APPENDIX G - Suggested Readings
