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Customer Experience: Future Trends and Insights


Customer Experience: Future Trends and Insights

Hardback by Shaw, C.; Dibeehi, Q.; Walden, S.

Customer Experience: Future Trends and Insights

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£38.24

ISBN:
9780230247819
Publication Date:
9 Sep 2010
Language:
English
Publisher:
Palgrave Macmillan
Pages:
199 pages
Format:
Hardback
For delivery:
Estimated despatch 27 - 29 May 2024
Customer Experience: Future Trends and Insights

Description

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Contents

Emerging Trends in Customer Experience The Brain in the Customer Experience Neuro-Business Models Practical Neuro-Experience for Today The Future of Neuro-Experience The New Field of Experience Psychology and Its Application The Core Principles and Benefits How To Change Your Organization Over the Next Few Years...The Seeds of Revolution Embracing the Revolution Through Building Trust How To Join the Revolution

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