Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future. • Provides actionable approaches to inform strategy and problem definition through design thinking • Offers a design-based research method to complement existing market, ethnographic and customer research methods • Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first • Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied
Part 1: Context 1. Introducing Presumptive Design 2. Design Thinking 3. PrD and an Agile Way of Business Part 2: Principles & Risks 4. Design to Fail 5. Create, Discover, Analyze 6. Make Assumptions Explicit 7. Iterate, Iterate, Iterate! 8. The Faster We Go, The Sooner We Know 9. The Perils of PrD 10. Lack of Diversity 11. Believing Our Own Stories 12. Unclear Objectives 13. Losing Our Audience Part 3: How-To Manual and Recipes 14. Master Facilitation 15. The Creation Session 16. The Engagement Session Appendix A: The Cases Appendix B: The Art of Box Breaking
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).