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Good African Story, A: How a Small Company Built a Global Coffee Brand


Good African Story, A: How a Small Company Built a Global Coffee Brand

Paperback by Rugasira, Andrew

Good African Story, A: How a Small Company Built a Global Coffee Brand

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ISBN:
9780099571926
Publication Date:
2 Jan 2014
Language:
English
Publisher:
Vintage Publishing
Imprint:
Vintage
Pages:
288 pages
Format:
Paperback
For delivery:
Estimated despatch 27 - 29 May 2024
Good African Story, A: How a Small Company Built a Global Coffee Brand

Description

Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver. This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

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